Mayor Michael R. Bloomberg has used data to rate restaurants, track the repair of potholes and close lackluster schools in New York City. Now he is bringing his results-oriented approach to an area far outside his usual purview: teacher colleges.
The prerecorded phone messages are one element of a multimedia campaign aimed at reaching students through the radio and television shows they follow, social networks to which they belong, and artists or athletes they idolize. City officials hope students will make the connection between education and success.
Cathleen P. Black, a publishing executive without education experience, won the helm of New York City’s school system on Monday after Mayor Michael R. Bloomberg made a promise that salvaged her flailing appointment from a looming defeat.